Things that are clever

Using a bunch of chaises as a couch like in this IKEA photo

this play 

Short Corner – The short C.K involves two players standing near the flag, with the kick taker passing the ball to the second player and developing the play from there. The advantage is that the cross can be taken further away from the goal line, so a player can imprint an inwards swirl to it, which would otherwise take the ball out of bounds if tried straight from the corner.

These guys

This ad campaign.  Even if you don't like football you have to admit it is well done

I appreciate cleverness.